Marketing
Website
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June 12, 2020
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11min Read
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Paulius Z.
20 Fantastic eCommerce Website Examples of Good Design
When making an eCommerce website, one aspect you shouldn’t overlook is the design. If your online store looks appealing and is functional, potential customers can explore your site with ease and confidence.
Designing an attractive online store might seem hard to do, but it doesn’t have to be. If you need some inspiration, here are the 20 best eCommerce website examples to spark some ideas.
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Amazon is an excellent example of how an eCommerce design should look like — its user-friendly website design makes it easy for customers to find what they need.
To speed up the shopping experience, visitors can use the in-site search engine to look for their desired items. The multiple filtering options also help to show the most relevant products.
Despite having millions of products in its marketplace, Amazon does a great job of simplifying its interface. For instance, all the product categories are hidden in the sidebar hamburger menu. This way, users won’t feel overwhelmed by the abundance of options.
This Icelandic telecommunication company has a one-of-a-kind microsite dedicated to its smart home devices. Using an animated 3D house model, this is an interactive product demonstration website for Nova’s products.
If you select a product category from the top navigation bar, the page will show where the item is used in the house. When clicked, the website displays a range of smart home products to choose from that category.
Though this microsite is best viewed on desktop screens, the design translates well to mobile devices. The top navigation transforms into a handy hamburger menu and the buttons are visible.
If you want to make a minimal online store, consider Welly for your inspiration. This US-based first aid brand has a modern website design, putting its products at center stage.
The interface is kept simple and clean with tons of white space. The use of typographic hierarchy also improves the website’s readability, making it easy for customers to understand what the business is about.
Another standout feature is the color palette — the website mostly uses white for the background and green for text, while orange serves as an accent color.
This color combination helps direct the users’ eyes to the most important elements, like call-to-action buttons. This is a good tip to keep in mind if you want to improve your conversion rates.
Bite’s online store is one of the best examples of an effective eCommerce website. The beautiful home page doesn’t only grab attention, but it also communicates why their all-natural toothpaste is worth investing in.
For instance, it has a testimonial slider filled with comments from noteworthy publications. Toward the bottom of the page, you can find a collection of customer reviews.
On top of that, the home page answers all the important questions about their product, such as its benefits and how to use it efficiently. It also features several hero shots for demonstration.
All of these elements combined work to eliminate potential obstacles in the customer journey. As a result, visitors will feel more confident in making a transaction.
Apple’s online store is all about highlighting its top-notch products. Unlike a typical eCommerce site, its product pages read like a landing page, with unique selling propositions, social proof, key benefits, and so on.
The website also illustrates why minimal design isn’t just aesthetically pleasing, but also useful for drawing visitors’ attention. With a plain background and plenty of white space, customers won’t be distracted from the large, close-up product images.
Want to make a colorful eCommerce store? Take a look at Frans Hals Museum’s site.
It shows how to use bright colors to create an attractive web design, without distracting visitors from the most important information.
To maintain readability, the website uses black for the text. Other than that, there’s a good amount of white space to balance out the abundance of colors.
The website is also quite user-friendly. For instance, if you don’t know what event to check out, the search function can recommend you an exhibition based on your character.
Simply Chocolate has an impressive online store. Though it might look unconventional to some, its design elements set it apart from most eCommerce websites.
For example, the navigation menu uses a sideways layout for a unique spin, while the page interactions also make the user experience more dynamic. This might seem like a trivial feature, but it can encourage visitors to stay on your website longer.
Another excellent element is the single-page checkout. Here, shoppers can fill in their billing, shipping, and payment details on the same page, which can make the transaction process faster.
This online florist website is an excellent example of a simple yet stunning eCommerce store.
Design-wise, the website looks minimal but colorful. The white background balances the vibrant product shots, while the green call-to-action buttons are easily noticeable.
The home page features a full-width banner with a large headline and a hero shot of the product, creating a strong first impression. Upon scrolling down, you’ll find a testimonial slider and a persuasive Why Shop With Us section.
Instead of categorizing the products by the flower type, the store organizes its items by occasion. This helps customers who have no floral design knowledge select the right product for their event or gift.
Online clothing stores can learn a thing or two from Protest’s website. Not only does the design look sleek and modern, but it’s also very easy to navigate.
What makes this eCommerce website different from most is the clickable banner image on the home page. If you press on one of the buttons, you can immediately purchase the products featured in the picture.
The filtering options are also quite comprehensive. For example, you can view products based on its features — such as breathability, water resistance, warmth, and so on. This can save customers a lot of time if they’re looking for an item with a specific quality.
Smokehaus’s website shows how you can emulate the feel of a physical store to create a memorable user experience.
Instead of using a grid to present the products, the website opts for a draggable slider to imitate the look of a butcher shop. To avoid confusion, the welcome message gives pointers for visitors on how to navigate through the store.
Every time you add an item to the shopping cart, a notification appears with a short message like “Good choice!” or “Yum! We love that one.” It might seem like a minor detail, but this can add a personalized element to the shopping experience.
Sarah’s Snacks is a healthy food business based in the US. To sell its products, its online store highlights what they offer and also inspires mindful eating habits.
The website does a great job of doing so through its bright color palette. The home page also communicates what the company offers with its punchy copies.
As for usability, the shop page is simple yet functional — customers can filter products by category and sort them by their preference. You can also view your cart next to the product list, to easily preview the total price as you keep shopping.
Vegan Essentials’ website is an excellent example to follow if you have a wide range of products. The clear categorization and tagging system enables users to find their desired items easily.
One feature worth mentioning is the filtering option. Since the online store caters to people with certain diets, they have a special filter that lets customers find products based on the ingredients.
In terms of design, the Vegan Essentials’ website is on-brand. Besides the green color scheme, it uses some decorative, plant-related elements. Since it is at the bottom of the page, it doesn’t detract too much attention from the main content.
Skullcandy’s product pages are stunning — with plenty of visual elements, customers will have a hard time looking away from its audio gadgets.
The lifestyle shots, in particular, are useful in demonstrating how customers can incorporate these products into their daily routines. In some instances, notable public figures serve as the model for these images, which strengthens the brand’s credibility.
These pages also use a sticky add-to-cart button on the bottom. As a result, customers can immediately make a purchase without scrolling back up.
Another great aspect is that every product gets a catchy slogan. This is a great way to increase your brand’s memorability and leave customers feeling positive about what you sell.
Bacca’s online store is a good illustration of how to highlight your products. Since the images have no backdrop, they easily stand out against the colorful background.
Other than that, the full-width mode in the product pages makes it easy for shoppers to view the items clearly without zooming in.
Additionally, the sticky navigation bar makes this website great for mobile devices, as it lets you jump between sections as you scroll up and down.
Port of Mokha’s website is all about embodying its compelling brand narrative.
Mainly, it does so through its copy. For instance, the enticing headline invites visitors to explore the behind-the-scenes journey of their coffee. Powerful statements like “Coffee worth risking your life for” also encourage users to get invested in the story.
To make sure the copywriting gets the proper spotlight, the text uses typographic hierarchy to capture visitors’ attention.
On top of that, there are tons of social proof to boost the brand’s reputation — from a testimonial slider to a display of comments from top publications. The product pages also feature customer ratings and reviews.
If you want to create a site for your accommodation business, take a look at the Scott Resort & Spa website’s design for reference. The clean and minimal appearance can put visitors’ minds at ease, inspiring them to book a quick getaway at the resort.
This website takes advantage of striking imagery to sell its offers — from full-width galleries to on-loop videos. Furthermore, there are smooth on-scroll animations in place to enhance the user experience.
Toward the bottom of the page, you can find the resort’s Instagram feed, which works not only for promotional purposes but also for social proof.
Another unique feature is the full-screen overlay navigation, which is quite trendy and can give you plenty of space to insert more information.
Obachan is all about the Zen lifestyle. With a clean layout and tons of white space, the Japanese goods company is able to represent this quality through its web design.
Despite the simplicity, some elements make navigating through the website a dynamic experience. From the on-scroll animations, mouseover effects, and a custom cursor, visitors will have an enjoyable time exploring this eCommerce site.
Other than that, design features like the fixed side menu, the floating search bar, add to cart interaction also add a personal touch. These little details set Obachan apart from most eCommerce websites.
Though this is mainly a restaurant website, it also has an eCommerce section where customers can buy merchandise and craft beer products.
What stands out from their online store is the checkout process. If you click on the cart button, you can immediately go through checkout without opening a different page, which cuts down the loading time.
Each step is separated into tabs, and customers can see their progress towards making a transaction. After filling in all the details, you can go to previous tabs to double-check your information.
This eCommerce site is a beautiful example of how a small online store can look like. It focuses on making the web design look as attractive as possible, with high-quality product photos, animations, and a bright color scheme.
Since the company only has two products available, the product pages enable you to switch back and forth between the items by clicking on the product title. To maximize sales, you can find a Frequently Bought Together section that cross-sells different product variants.
If you sell accessories or other decorative items, making your shop page look like a portfolio gallery could be an effective way to present your products.
You can see how this method works on DDNA’s website — the shop page opts for a slider instead of a grid thumbnail, placing each product front and center. On top of that, there is a helpful filtering system in the top corner making it a great eCommerce website examples.
What Makes a Great eCommerce Website Design?
Good website design isn’t just about aesthetics — it also focuses on the user experience. If your eCommerce site is aesthetically pleasing and easy to navigate, your online business is set up for success.
If you want to build a great website design for your online store, pay attention to the following elements:
Make It Obvious Where to Click Next
When users first visit your website, it’s important that they know immediately what to do next and how to get there.
In this case, the web design should be able to assist visitors in navigating your online store without having the need to give explicit instructions. It would even be better if it’s able to direct them to the end of your conversion funnel.
With that, here are some tips you can follow to improve your website’s usability:
- Differentiate static items from clickable ones. For example, avoid using the same font colors and styles for hyperlinks and texts. People are more likely to click a link if it looks distinctly different.
- Make the call-to-action buttons stand out. Consider going with a 3D design or a bright color like red or green. Also, try adding a sense of urgency to the copy by using time-sensitive words like “now” or “last chance.”
- Use visual hierarchy. In other words, organize your content by order of priority. This will help guide the users’ eyes to the most important elements of your store.
Use Mobile-First Design
As mobile browsers keep dominating internet traffic, Google has prioritized mobile-friendly websites on their results pages. Thus, making sure your eCommerce website can adapt to small screens, which will not only improve your store’s user experience but also its search engine optimization.
Follow these tips if you want to make a mobile-first website:
- Use responsive design. This will ensure that your online store can adjust to any device.
- Optimize your website for scrolling. For instance, you can use a sticky navigation bar so that users don’t need to move back to go to a different page.
- Compress large elements. If your website content is only optimized for desktop devices, mobile browsers will have a longer time loading your online store. You can start by optimizing your images by using tools like Compressor.io.
Be Consistent with Your Online Store’s Branding
To establish a strong online presence for your business, your company’s branding should stand out to visitors.
One way to establish that is by implementing brand consistency. In this case, it’s the practice of making your website more memorable by repeating elements.
As a result, your brand will be more recognizable and distinctive from your competitors.
One easy way to create brand consistency is by designing a brand style guide. This will work as a manual for what design elements to use across your platforms, such as social media and brand websites. You can also refer to it when designing your product mockups.
If you don’t know where to start, begin by making your brand logo. It will let you think about how you want your business to be represented visually, which can dictate the rest of your branding elements.
Ensure Your eCommerce Site is Clean and Readable
When it comes to website design, simplicity is key. Generally, you shouldn’t add any irrelevant decorative elements as these could clutter your pages and make for a poor viewing experience.
The same goes for your text — most users today are slow readers, which makes them more prone to scanning content in order to look for information quickly. Therefore, it’s not advisable to use long copies on your website.
With these suggestions in mind, try these tips to make your website clean and readable:
- Make room for some white space. Not only can this improve your content’s legibility, but it can also make your online store look less overwhelming to viewers.
- Break up long paragraphs into shorter chunks. Information will be easier to scan and understand.
- Test your content’s readability. Such tools as Readable can check the length of your sentences and language style.
Start Your eCommerce Website Today
If you want to create a good-looking online store, the eCommerce website examples above should provide you with plenty of inspiration. Each one offers its own creative designs and details, so give them a look and decide which elements you can incorporate into your own site.
To sum up, here are the 20 best eCommerce website examples on the market:
- Amazon — this eCommerce giant has a user-friendly online store with a simple interface.
- Nova Smart Home — shows how you can use a creative product demonstration to sell your items.
- Welly — the minimal web design and striking color palette helps draw users’ attention to the most important elements.
- Bite Toothpaste — an effective online store with tons of social proof and a comprehensive home page.
- Apple — the clutter-free design helps highlight the large, close-up images.
- Frans Hals Museum — a colorful yet readable eCommerce website example.
- Simply Chocolate — the unique elements make this online store distinguishable from most websites.
- Carrollwood Florist — an online florist website with a bright color scheme and a stunning home page.
- Protest — features a clickable banner image and a comprehensive set of filtering options.
- Smokehaus — an excellent eCommerce website that emulates the feel of a physical storefront.
- Sarah’s Snacks — an online store that doesn’t just sell its products but also inspires healthy eating habits through its design.
- Vegan Essentials — comes with an excellent filtering option for people with specific diets.
- Skullcandy — the product pages have tons of visual elements, a sticky add-to-cart button, and a catchy slogan for each item.
- Bacca — the transparent backdrop and colorful background make the product images stand out.
- Port of Mokha — has powerful copywriting and social proof elements to boost the brand’s reputation.
- The Scott Resort & Spa — uses minimal design and imagery to inspire visitors to go on a holiday.
- Obachan — the eCommerce website captures the Zen lifestyle promoted by this Japanese goods company.
- Microbrasserie Á la Fût — features a quick and easy checkout process.
- Neuro — a great example of an attractive, small eCommerce website.
- DDNA — uses a portfolio gallery slider to present its products.
Now that you have these eCommerce website examples in front of you, you can get right to work and design your perfect eCommerce website.
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