22 Fantastic eCommerce Website Examples of Good Design

When making an eCommerce website, one aspect you shouldn’t overlook is the design. If your online store looks appealing and is functional, potential customers can explore your site with ease and confidence.

Designing an attractive online store might seem hard to do, but it doesn’t have to be. If you need some inspiration, here are the 22 best eCommerce website examples to spark some ideas.

1. Amazon

Amazon is an excellent example of how an eCommerce design should look like — its user-friendly website design makes it easy for customers to find what they need.

To speed up the shopping experience, visitors can use the in-site search engine to look for their desired items. The multiple filtering options also help to show the most relevant products.

Despite having millions of products in its marketplace, Amazon does a great job of simplifying its interface. For instance, all the product categories are hidden in the sidebar hamburger menu.

This way, users won’t feel overwhelmed by the abundance of options, making the site easy to navigate.

2. Nova Smart Home

This Icelandic telecommunication company has a one-of-a-kind microsite dedicated to its smart home devices. Using an animated 3D house model, this is an interactive product demonstration website for Nova’s products.

If you select a product category from the top navigation bar, the page will show where the item is used in the house. When clicked, the website displays a range of smart home products to choose from that category.

Though this microsite is best viewed on desktop screens, the design translates well to mobile devices. The top navigation transforms into a handy hamburger menu and the buttons are visible.

3. Welly

If you want to make a minimal online store, consider Welly for your inspiration. This US-based first aid brand has a modern website design, putting its products at center stage.

The interface is kept simple and clean with tons of white space. The use of typographic hierarchy also improves the website’s readability, making it easy for customers to understand what the business is about.

Another standout feature is the color palette — the website mostly uses white for the background and green for text, while orange serves as an accent color.

This color combination helps direct the users’ eyes to the most important elements, like call-to-action buttons. This is a good tip to keep in mind if you want to improve your conversion rates.

4. Bite Toothpaste

Bite’s online store is one of the best examples of an effective eCommerce website. The beautifully designed home page doesn’t only grab attention, but it also communicates why their all-natural toothpaste is worth investing in.

For instance, it has a testimonial slider filled with comments from noteworthy publications. Toward the bottom of the page, you can find a collection of customer reviews.

On top of that, the home page answers all the important questions about their product, such as its benefits and how to use it efficiently. It also features several hero shots for demonstration.

All of these elements combined work to eliminate potential obstacles in the customer journey. As a result, visitors will feel more confident in making a transaction.

5. Apple

Apple’s online store is all about highlighting its high-quality products. Unlike most eCommerce websites, its product pages read like a landing page, with unique selling propositions, social proof, key benefits, and so on.

The website also illustrates why minimal design isn’t just aesthetically pleasing, but also useful for drawing visitors’ attention. With a plain background and plenty of white space, customers won’t be distracted from the large, close-up product images.

6. Frans Hals Museum

Want to make a colorful eCommerce store? Take a look at Frans Hals Museum’s site.

It shows how to use bright colors to create an attractive web design, without distracting visitors from the most important information.

To maintain readability, the website uses black for the text. Other than that, there’s a good amount of white space to balance out the abundance of colors.

The website is also quite user-friendly. For instance, if you don’t know what event to check out, the search function can recommend an exhibition based on your character.

7. Simply Chocolate

Simply Chocolate has an impressive online store. Though it might look unconventional to some, its design elements set it apart from most eCommerce websites.

For example, the navigation menu uses a sideways layout for a unique spin, while the page interactions also make the browsing experience more dynamic. This might seem like a trivial feature, but it can encourage visitors to stay on your website longer.

Another excellent element is the single-page checkout. Here, shoppers can fill in their billing, shipping, and payment details on the same page, streamlining the transaction process.

8. Carrollwood Florist

Beautifully designed, this online florist website is an excellent example of a simple yet stunning eCommerce store.

Design-wise, the website looks minimal but colorful. The white background balances the vibrant product shots, while the green call-to-action buttons are easily noticeable.

The home page features a full-width banner with a large headline and a hero shot of the product, creating a strong first impression. Upon scrolling down, you’ll find a testimonial slider and a persuasive Why Shop With Us section.

Instead of categorizing the products by the flower type, the product categories are based on occasions. This helps customers who have no floral design knowledge select the right product for their event or gift.

9. Protest

Online clothing stores can learn a thing or two from Protest’s website. Not only does the design look sleek and modern, but it’s also very easy to navigate.

What makes this eCommerce website different from most is the clickable banner image on the home page. If you press on one of the buttons, you can immediately purchase the products featured in the picture.

The filtering options are also quite comprehensive. For example, you can view products based on its features — such as breathability, water resistance, warmth, and so on. This can save customers a lot of time if they’re looking for an item with a specific quality.

10. Smokehaus

Smokehaus’s website shows how you can emulate the feel of a physical store to create a memorable user experience.

Instead of using a grid to present the products, the website opts for a draggable slider to imitate the look of a butcher shop. To avoid confusion, the welcome message gives pointers for visitors on how to navigate through the store.

Every time you add an item to the shopping cart, a notification appears with a short message like “Good choice!” or “Yum! We love that one.” It might seem like a minor detail, but this can add a personalized element to the shopping experience.

11. Sarah’s Snacks

Sarah’s Snacks is a healthy food brand based in the US. To sell its products, its online store highlights what they offer and also inspires mindful eating habits.

The website does a great job of doing so through its bright color palette. The home page also communicates what the company offers with its punchy copies.

As for usability, the product page is simple yet functional — customers can filter products by category and sort them by their preference. You can also view your shopping cart next to the product list to quickly preview the total price as you keep shopping.

12. Vegan Essentials

Vegan Essentials’ website is an excellent example to follow if you have a wide range of products. The clear categorization and tagging system enables users to find their desired items easily.

One feature worth mentioning is the filtering option. Since the online store caters to people with certain diets, they have a special filter that lets customers find products based on the ingredients.

In terms of design, the Vegan Essentials’ website is on-brand. Besides the green color scheme, it uses some decorative, plant-related elements. They’re placed at the bottom of the page to minimize distractions.

13. Skullcandy

Skullcandy’s product pages are stunning — with plenty of visual elements, customers will have a hard time looking away from its audio gadgets.

The lifestyle shots, in particular, are useful in demonstrating how customers can incorporate these products into their daily routines. In some instances, notable public figures serve as the model for these images, strengthening the brand’s credibility.

These pages also use a sticky add-to-cart button on the bottom. As a result, customers can immediately make a purchase without scrolling back up.

Another great aspect is that every product gets a catchy slogan. This is a great way to increase your brand’s memorability and leave customers feeling positive about what you sell.

14. Bacca

Bacca’s online store is a good illustration of how to highlight your products. Since the images have no backdrop, they easily stand out against the colorful background.

Other than that, the full-width mode in the product pages makes it easy for shoppers to view the items clearly without zooming in.

Additionally, the sticky navigation bar makes this website great for mobile devices, as it lets you jump between sections as you scroll up and down.

15. Port of Mokha

Port of Mokha’s website is all about embodying its compelling brand narrative.

Mainly, it does so through its copy. For instance, the enticing headline invites visitors to explore the behind-the-scenes journey of their coffee. Powerful statements like “Coffee worth risking your life for” also encourage users to get invested in the story.

To make sure the copywriting gets the proper spotlight, the text uses typographic hierarchy to capture visitors’ attention.

On top of that, there are tons of social proof to boost the brand’s reputation — from a testimonial slider to a display of comments from top publications. The product pages also feature customer ratings and reviews.

16. The Scott Resort & Spa

If you want to create a site for your accommodation business, take a look at the Scott Resort & Spa website’s design for reference. The clean and minimal appearance can put visitors’ minds at ease, inspiring them to book a quick getaway at the resort.

This website takes advantage of striking imagery to sell its offers — from full-width galleries to on-loop videos. Furthermore, there are smooth on-scroll animations in place to enhance the user experience.

Toward the bottom of the page, you can find the resort’s Instagram feed, which works not only for promotional purposes but also for social proof.

Another unique feature is the full-screen overlay navigation, which is quite trendy and can give you plenty of space to insert more information.

17. Obachan

Obachan is all about the Zen lifestyle. With a clean layout and tons of white space, the Japanese goods company is able to represent this quality through its eCommerce website design.

Despite the simplicity, some elements make navigating through the website a dynamic experience. From the on-scroll animations, mouseover effects, and a custom cursor, visitors will have an enjoyable time exploring this eCommerce site.

Other than that, design features like the fixed side menu, the floating search bar, and add to cart interaction also add a personal touch. These little details set Obachan apart from most eCommerce websites.

18. Microbrasserie À la Fût

Though this is mainly a restaurant website, it also has an eCommerce section where customers can buy merchandise and craft beer products.

What stands out from their online store is the checkout process. If you click on the cart button, you can immediately access the checkout page, cutting down the loading time.

Each step is separated into tabs, and customers can see their progress towards making a transaction. After filling in all the details, you can go to previous tabs to double-check your information.

19. Neuro

This eCommerce website design is a beautiful example of how a small online store can look like. It focuses on making the web design look as attractive as possible, with high-quality product photos, animations, and a bright color scheme.

Since the company only has two products available, the product pages enable you to switch back and forth between the items by clicking on the product title. To maximize sales, you can find a Frequently Bought Together section that cross-sells different product variants.

20. DDNA

If you sell accessories or other decorative items, making your shop page look like a portfolio gallery could be an effective way to present your products.

You can see how this method works on DDNA’s website — the shop page opts for a slider instead of a grid thumbnail, placing each product front and center. On top of that, there is a helpful filtering system in the top corner, making it a great eCommerce example.

21. Lou Board

Lou Board is one of the best eCommerce sites with a top-notch design. The electric skateboards company offers a lifestyle that comes with purchasing its goods. You can see it through the video and lookbook page.

The eCommerce website design does a great job at providing easy navigation through its bold color palette. Moreover, the fonts on its menu bar are generously spaced, and the thickness draws the eyes in.

By combining large and borderless images with parallax scrolling, the eCommerce design makes itself look immersive. Lou Board’s moving visuals are strategically placed in specific sections, so as not to overwhelm visitors.

22. Nixon

Nixon has a strong unique selling point (USP). Its copy concisely conveys this message in just two sentences to visitors.

With a contrasting and distraction-free font choice, the white sans-serif font stands out against its homepage’s dark red background.

In line with the font choice, Nixon’s call-to-action button is also readable. It’s easy to spot and designed with great padding.

The website does a great job at categorizing its abundant products. It uses plenty of white space between sections, which makes for easy navigation and great legibility.

Furthermore, the checkout page provides a list of product suggestions to encourage purchases.

What Makes a Great eCommerce Website Design?

When it comes to designing an eCommerce website, there are several elements you need to put into consideration.

Good website design isn’t just about aesthetics — it also focuses on the user experience. If your eCommerce design is aesthetically pleasing and easy to navigate, your online business is set up for success.

If you want to build well-designed websites for your online store, pay attention to the following elements:

Make It Obvious Where to Click Next

When users first visit your online shopping website, it’s important that they know immediately what to do next and how to get there.

In this case, the web design should assist visitors in navigating your online store without needing to give explicit instructions. It would even be better if the eCommerce design can direct them to the end of your conversion funnel.

With that, here are some tips you can follow to improve your website’s usability:

• Differentiate static items from clickable ones. For example, avoid using the same font colors and styles for hyperlinks and texts. Your target audience is more likely to click a link if it looks distinctly different.
• Make the call-to-action buttons stand out. Consider going with a 3D design or a bright color like red or green. Also, try adding a sense of urgency to the copy by using time-sensitive words like “now” or “last chance.”
• Use visual hierarchy. In other words, organize your content by order of priority. This will help guide the users’ eyes to the most important elements of your store.

Use Mobile-First Design

As mobile browsers keep dominating internet traffic, Google has prioritized mobile-friendly websites on their results pages.

Thus, making sure your eCommerce website can adapt to small screens will improve your store’s user experience and the site’s search engine optimization.

Follow these tips if you want to make a mobile-first website:

• Use responsive design. This will ensure that your online store can adjust to any device.
• Optimize your website for scrolling. For instance, add a sticky navigation bar to the web page design so that users don’t need to move back to go to a different page.
• Compress large elements. If your website content is only optimized for desktop devices, mobile browsers will have a longer time loading your online store. You can start by optimizing your images by using tools like Compressor.io.

Be Consistent with Your Online Store’s Branding

To establish a strong online presence for your business, your company’s branding should stand out to the target audience.

One way to establish that is by implementing brand consistency. In this case, it’s the practice of making your website more memorable by repeating elements.

As a result, your brand will be more recognizable and distinctive from your competitors.

One easy way to create brand consistency is by designing a brand style guide. This will work as a manual for what design elements to use across your platforms, such as social media and brand websites. You can also refer to it when designing your product mockups.

If you don’t know where to start, begin by making your brand logo. It will let you think about how you want your business to be represented visually, dictating the rest of your branding elements.

Ensure Your eCommerce Site is Clean and Readable

When it comes to designing eCommerce websites, simplicity is key. Generally, you shouldn’t add any irrelevant decorative elements as these could clutter your pages and make for a poor viewing experience.

The same goes for your text — most users today are slow readers, which makes them more prone to scanning content to look for information quickly. Therefore, it’s not advisable to use long copies on your website.

With these suggestions in mind, try these tips to make your website clean and readable:

• Make room for some white space. Not only can this improve your content’s legibility, but it can also make your online store look less overwhelming to viewers.
• Break up long paragraphs into shorter chunks. Information will be easier to scan and understand.
• Test your content’s readability. Such tools as Readable can check the length of your sentences and language style.

How to Create an eCommerce Website

Now that you know what makes a great eCommerce website design and see excellent examples of top eCommerce sites, it’s time to learn how to create your own.

The following are the steps to design an eCommerce website:

1. Decide on What to Sell and Choose a Business Model

Deciding what you want to sell is the first step to creating an eCommerce business.

There are plenty of ways to come up with product ideas. You can capitalize on trends, market niche and hobby-related products, and launch problem-solving goods, to name a few.

Regardless of your target audience, make sure to brainstorm ideas first and choose the one that stands out to you the most.

After identifying your products, decide how you’re going to obtain them.

Here are the most common types of business models to inspire you:

• Wholesaling. This model involves reselling products in large quantities.
• Dropshipping. Collaborate with a supplier and let them handle the manufacturing and shipping process for you.
• Manufacturing. Produce your own products from scratch. This business model gives you the freedom to do quality control over the whole production process.
• White labeling. Outsource end products from other manufacturers and rebrand them as your own.

2. Choose an eCommerce Platform

There are plenty of platforms to build your online store with. However, each platform is best suited for a particular need.

If you want a hassle-free setup experience, go with a hosted platform. All you need to do is pay for a monthly subscription fee, and you can start setting up your eCommerce website instantly.

Some of the most popular hosted eCommerce platforms include:

• Zyro. Manages to remain affordable while delivering essential features for an eCommerce store such as abandoned cart recovery and inventory management.
• BigCommerce. Offers a cross-channel eCommerce business feature to sell on marketplaces and social commerce channels like Facebook and Instagram.
• Shopify. Offers integration with dropshipping apps like Ordoro, eCommHub, and Inventory Source for easy dropshipping business setup.

For more control over your site, consider opting for a self-hosted platform. Keep in mind that this type of platform requires more time to set up and maintain.

The following are our pick for the best self-hosted eCommerce platforms:

• WooCommerce. Add this plugin to turn your WordPress site into an online store. Some of its available integrations include WooCommerce Payments, Stripe, and MailChimp.
• Magento. A powerful platform to scale your eCommerce. It supports B2B eCommerce, mobile commerce, and global expansion.
• PrestaShop. Best for increasing revenue with its product highlighting feature. It lets you promote specific products and sell globally with its 195 free translation modules.

3. Pick a Template and Customize It

When choosing a template, make sure it’s responsive and mobile-friendly. It’s crucial for your online store’s success as more and more people are shopping through mobile devices.

If you choose to build your eCommerce site on a hosted platform, it typically offers pre-made website designs for you to customize.

Remember to choose a web design that reflects your brand identity through visual elements, such as the color scheme and font choice.

For example, take a look at Safa by Zyro.

A black and white color scheme and large, bold sans-script font choice successfully deliver a modern, sleek, and strong business identity.

That said, this template is suitable for online stores that sell technology-related items and other modern products.

As for self-hosted platforms, you can look for templates from various theme marketplaces, such as ThemeForest, TemplateMonster, and Colorlib.

Once you’ve settled with a template, start customizing by adding your logo, pages, and copy. Pay attention to the design aspects as well, like the color palette and typography.

4. Set up your online store

Once all is set, you only need to set up your online store.

We will use Zyro as an example, as it has the easiest setup process and a dedicated category for online store templates.

The steps are as follows:

• Add products. This includes adding names, images, and descriptions to the product page.
• Review regional settings. Select your store’s country, currency, and language.
• Select the shipping option. You can add local delivery, self-pickup, or international shipping options. If you sell intangible goods like music or software, select disable shipping.
• Set up the payment methods. Include debit or credit cards, online payment gateways like PayPal and Stripe, and manual payment options like cash on delivery.

Start Your eCommerce Website Today

If you want to create beautiful designs for your eCommerce site, the mentioned examples should provide you with plenty of inspiration. Each one offers its own creative designs and details, so give them a look and decide which elements you can incorporate into your own site.

To sum up, here are the 22 best eCommerce websites on the market:

• Amazon — this eCommerce giant has a user-friendly online store with a simple interface.
• Nova Smart Home — shows how you can use a creative product demonstration to sell your items.
• Welly — the minimal web design and striking color palette helps draw users’ attention to the most important elements.
• Bite Toothpaste — an effective online store with tons of social proof and a comprehensive home page.
• Apple — the clutter-free design helps highlight the large, close-up images.
• Frans Hals Museum — a colorful yet readable eCommerce website example.
• Simply Chocolate — the unique elements make this online store distinguishable from most websites.
• Carrollwood Florist — an online florist website with a bright color scheme and a stunning home page.
• Protest — features a clickable banner image and a comprehensive set of filtering options.
• Smokehaus — an excellent eCommerce website that emulates the feel of a physical storefront.
• Sarah’s Snacks — an online store that doesn’t just sell its products but also inspires healthy eating habits through its design.
• Vegan Essentials — comes with an excellent filtering option for people with specific diets.
• Skullcandy — the product pages have tons of visual elements, a sticky add-to-cart button, and a catchy slogan for each item.
• Bacca — the transparent backdrop and colorful background make the product images stand out.
• Port of Mokha — has powerful copywriting and social proof elements to boost the brand’s reputation.
• The Scott Resort & Spa — uses minimal design and imagery to inspire visitors to go on a holiday.
• Obachan — the eCommerce website captures the Zen lifestyle promoted by this Japanese goods company.
• Microbrasserie Á la Fût — features a quick and easy checkout process.
• Neuro — a great example of an eCommerce website with an attractive design.
• DDNA — uses a portfolio gallery slider to present its products.
• Lou Board — hooks visitor’s attention through large and borderless images on its homepage design.
• Nixon — clear and concise copy helps potential customers understand the company’s value right away.

Now that you have these online shop websites in front of you, you can get right to work and design your perfect eCommerce website.