If you want to build a great online store, you should always be adaptive to ecommerce trends that can change once in a while. But by following them, you will be able to provide better service and make a greater profit in return.
In this article, we’re going to show you what those trends are and why you should implement them in your business!
Why You Must Follow eCommerce Trends
Every now and then, huge innovations happen in the industry that shouldn’t go unnoticed by eCommerce businesses. It’s not just technology, but customers demands as well that play a part in this constant change.
If you can’t catch up with it, you are probably left out of the competition. So in order to not lag behind, we should follow the ecommerce trends and apply them in your business.
Adapting to new changes in the online retail environment allows you to provide customers with what they want in a sophisticated and fast manner. And by making customers happy with their online shopping experience, you are more likely to increase conversion rates.
To help you achieve this, we have come up with 10 impactful ecommerce trends that will increase your sales performance and grow your eCommerce stores.
1. Mobile Friendly Websites
Shopping on a smartphone or a tablet has become an inevitable result of the high use of mobile devices worldwide.
This ecommerce trend is now so popular that the term “mobile commerce” is trending among business owners. This is because the number of people who buy from via phones is rising each day.
For example, mobile purchases are expected to make up for 54% of all ecommerce sales in 2021, which is equal to $659 billion. What is more, the conversion rates among smartphone users has been increasing since 2017.
You can’t miss this opportunity if you want to greatly improve your sales. Therefore, don’t just make your website suitable for desktop, but design it to work and look great on all kinds of screen sizes too, to guarantee a great customer experience accross the board.
When it comes to this, there are two important aspects that you need to pay attention to — site speed and size. By having a fast and lightweight ecommerce site, you make sure that every customer has a pleasant experience in accessing your webpage from anywhere.
The good news is, the technology has enabled us to achieve this by making use of Progressive Web Apps. This term basically refers to a web app that can act as a native mobile program. We’re talking about one-click access, offline functionality, and other app-like interactions.
It also offers the best solutions for many new business owners that have to choose between developing a mobile app first or the web version. PWA stands out as an amazing alternative since it offers the best of both worlds.
2. Multi-Language Store
Such ecommerce giants as Amazon and eBay, have expanded their market to more than just English speaking countries. Localization is a very important element to make your online succeed. Ensure, that your store is accessible in multiple languages.
While it would be perfect if you can also provide customer support in different locales, having a multi-language store is already great enough.
That said, if you have enough resources, targeting the international market is a worthwhile investment. You will get more and retain global recognition.
3. Fast Checkouts
When buying something from your store, customers shouldn’t work hard at the checkout. Therefore, it is your job as a business owner to make sure that they can get what they want fast.
To do that, it is highly recommended that you reduce all unnecessary steps in your store. If possible, set the checkout process in a single page.
One more important thing is, all returning customers should never have to do the same procedure all over again. Make sure they only have to confirm the saved data.
Swift transactions have proven to be effective to bring more conversions.
If you have made the purchasing process as easy as possible, you also need to ensure that the cart performance is responsive and the load time is minimal. It will complete the overall fast service and can leave a good impression for the customers.
4. Multiple Payment Methods
Nowadays, people have their own preferred payment options, so you should make sure to provide various ways to pay. This is one of the ecommerce trends you definitely don’t want to skip.
You don’t want to lose potential buyers just because your site doesn’t accept their preferred options, do you? That’s why you need to implement different kinds of popular online payment.
We suggest that you accept these transaction methods for all online purchases:
- Credit Cards
- Bank Transfers
- Any Locally relevant payment methods
5. Individual Experiences
Individual experience refers to a unique shopping environment where a person will have a suggestion based on their previous searches on the store.
Times where people only buy the item they really want is long gone. Now it’s the moment where business owners have to be proactive and suggest what users might need next.
By suggesting items your customers like, you’ll be one step ahead of your competitors as your buyers won’t have to look elsewhere for more products.
6. Support is Important
Customer support has been and will always be important in every business. If people run into problems when using your service, they expect you to assist them right away.
Your customers are likely to leave even when faced with a minor issue. So make sure to follow up on this eCommerce trend and provide them with all the help you can.
One of the best ways to help users is live chat support. Having a team that’s ready to assist customers all the time will be a great selling point of your business.
Luckily, despite the increasing demand for real-time customer service, many businesses now can make use of an artificial intelligence chatbot to briefly replace a support agent. This technology can come in handy to answer basic users’ inquiries or act as a “front gate” for the real live chat support.
7. Abandoned Cart Emails
Sometimes, people can forget that they put items on the cart and didn’t continue the transaction. If they really wanted to buy the product in the first place, this will be a good opportunity to make sure that you secure the deal.
You can send an abandoned cart email to notify them that they left products unchecked on your site. However, this kind of email shouldn’t be overused or spammy but rather act as a gentle reminder for your customers.
Also, bear in mind that your abandoned cart email needs to align with your brand’s tone. Don’t change the way you approach your customers just because you really want them to buy your product.
8. Engage Customers
There are many ways you can establish and maintain a relationship with your customers. While live chat support is intended for advanced business owners, you can take advantage of emails or social media to communicate with your audience.
With Facebook, Twitter, or Instagram you will be able to reach a wider audience of potential clients and maintain a relationship with the ones you already have.
If you want to take things further, you might want to do a webinar or invite them to your event so they can know your company better.
9. Rise in Ethical eCommerce
People these days tend to avoid brands that stand for unethical subjects. More and more customers look for products that are environmentally friendly or support important causes.
It’s important to take part in a business, that benefits everyone involved – both the customers and your surroundings.
Having said that, the idea of ethical ecommerce might not be beneficial for all brands because sometimes, it would require a lot of commitment and resources. Therefore, it would be wise to start with the small things first, like using less plastic in your production.
10. Content Marketing Drives Sales
While not exactly an eCommerce trend, content marketing is definitely worth your time. It’s a marketing strategy that uses creative content, such as articles, videos, and social media posts to engage with customers and solve their problems.
Note: If you want to know more about content marketing, we got you covered.
With content marketing, you are building a closer relationship with your audience by showing that you care about their needs. It is also a perfect way to attract more traffic to your website, thus increasing the chance of getting higher conversions.
The great thing is, this ecommerce trend offers you a cost-effective method to reach out to your readers. For example, you can easily make a helpful blog post on your site without spending too much money.
Content marketing is very impactful. As a matter of fact, 90% of companies in the world have implemented it in their business campaigns.
Furthermore, it can serve as a long-term investment for your company. If your customers need any help and you happen to have the solution in your blog post or video, you can instantly help them without referring them to another source.
Following ecommerce trends doesn’t mean you’re copying everyone’s business design. Instead, you are adapting to new changes that enable you to provide better service for your customers while producing more profit for your online store.
Let’s take a quick look at the top ecommerce trends once again:
- Mobile friendly websites — make sure your website is optimized for mobile users
- Multi-language store — localizing your site will help you reach more people
- Fast checkouts — eliminate unnecessary steps and provide fast services
- Multiple payment methods — provide customers the freedom to choose from different payment methods
- Individual experiences — create a unique shopping environment
- Support Is Important — show your customers that you’re ready to help them anytime
- Abandoned cart emails — notify when people leave products unchecked in their cart
- Engage customers — connect with your customers to build a relationship
- Rise in ethical ecommerce — have a strong ethical viewpoint that’s endorsed by your business
- Content marketing drives sales — invest in creative content that can help your customers
We hope this article will help you and your online store!