Apr 07, 2022
How to Reduce Bounce Rate and Increase Your Site’s Conversions
Bounce rate is one of the most important measures of how well your website is performing. It shows how many people visit your website but leave it without exploring more pages or taking any other action. In short, bounce rate represents a missed opportunity for conversion.
The average bounce rate heavily depends on the industry and the device the visitors use. However, one thing is for sure – your goal should be to keep them on your site as long as possible.
So if you’re here because you are wondering how you can reduce the bounce rate of your website, read on. We’ll share the five changes you can easily apply to your website that will encourage your visitors to stay.
1. Make Sure Your Website Is Responsive
Around half of the online traffic worldwide comes from mobile devices, so if your website is not designed to cater to it, it can be the reason why visitors leave your site.
Your website must be responsive and be able to adapt to different screen sizes without losing its functionality or design aesthetics. The user experience must be just as good, no matter the device your visitors are using.
Luckily, most WordPress themes and other templates are predesigned to be fully responsive. However, whenever you add additional content or make changes to the design, always check to see how it looks on different size screens before publishing.
2. Keep Your Landing Pages Clean and Tidy
When it comes to website design, often less is more. Let’s leave colorful and information-packed websites with flashing titles in the 90s, where they belong.
Nowadays, a tidy and uncluttered website is what most visitors want to see. The landing pages should only involve content that serves a purpose and is easy on the eyes. The color scheme should be relatively neutral and complementary to your branding.
Every visit should feel pleasant, the navigation should be easy, and the user experience welcoming. If your website design doesn’t meet these expectations, visitors won’t stay.
3. Format Your Content
Another crucial part of a good website is the formatting of your content. This includes not only text but the visuals and the audios too.
All your copy should use easily understandable fonts and colors. The text should be split into smaller sections so that it’s easier to read.
Better yet, instead of simply using paragraphs, utilize visuals to make the overall design more varied and easy to digest. Use images to break up the text, but make sure they work well with the look of your website.
When it comes to audio, it’s a different story. All audios should be avoided unless you’re using a video that the user needs to press play on. Visitors can get irritated when they have multiple tabs open on the browser, and one of them starts playing without their consent.
4. Avoid Annoying Pop-Ups
Pop-up is a marketing tool that can either increase conversions and help you make more profit, or increase your bounce rate and make you lose traffic. Even if your web design is great, annoying pop-ups can push visitors to leave your website without exploring what it has to offer.
A pop-up works best when its placement and timing are well thought out. For example, offering a discount when visitors are about to leave your website, or asking for an email address when they have spent long enough on a single page since it means that they enjoyed the content.
If you start bombarding your visitors with multiple pop-ups as soon as they enter your site, they’ll most likely leave before they even see the landing page properly.
5. Make Sure Your Loading Speed Is Good
Every second that your website takes to load costs you potential customers. People don’t like to wait – they expect to see the website as soon as they click on the link.
Luckily, there are a few ways you can improve your website’s loading speed, like:
- Optimize all images
- Remove plugins you don’t use
- Use a CDN
- Minify the code
- Choose a good web hosting service
Most of our premium hosting plans at Hostinger include a CDN and a custom-built Cache Manager that automatically improve the loading speed of our customers’ websites. Add that to our 99.99% uptime guarantee, and you will have a website that can be quickly accessed at any time.