Top 6 Google Business Profile Website Alternatives

A custom website greatly enhances a Google Business Profile, making it easier for potential customers to learn about and interact with your business.

In this guide, we’ll explore some of the best alternatives to ensure your online presence remains strong and uninterrupted after sites built with Google Business Profiles are closed down.

We have evaluated several website builders based on factors like ease of use, affordability, features specifically beneficial for local businesses, and overall design flexibility. We also considered the learning curve and how each platform caters to beginners.

Google Business Profile Website Alternatives

Drag-and-drop website builders make great alternatives to Google Business Profile websites. Compared to a Google Business website, building your own website with a popular website builder has several advantages, such as:

  • Greater web design control and customization
  • Enhanced functionality, such as contact forms, image galleries, and appointment scheduling
  • Improved search engine optimization (SEO), going beyond local search results

Let’s look at the top website builders to replace your Google Business Profile website.

1. Hostinger Website Builder

Hostinger Website Builder Stats:

  • Best for: beginners, businesses on a budget
  • Price: starting from ₱109.00/month

Hostinger Website Builder is a great Google Business Profile website companion. Thanks to the user-friendly interface and intuitive drag-and-drop functionality, even users with no prior coding experience can set up a professional website in no time.

As the name suggests, Hostinger Website Builder integrates perfectly with Hostinger’s reliable web hosting services. This means you get everything you need to launch and manage your website from one provider, simplifying the entire process of running and growing your website.

The platform has various AI-powered tools to help you streamline and speed up website development, from an AI builder to different AI design tools for content and image creation. This way, you can get your site up and running fast without sacrificing quality.

Our builder also has a diverse selection of professionally designed templates for various business niches. All templates are fully customizable, making it easy to tailor them to fit your brand. You can also choose a blank template if you prefer to create each web page from scratch.

On top of mobile-responsive templates, Hostinger Website Builder also has a dedicated mobile website builder. This means that your site will look and function flawlessly on all devices, including smartphones and tablets. Search engines favor websites that are optimized for smaller screens, so the better your site functions on mobile devices, the better your site’s search ranking can be.

Key Features:

  • Drag-and-drop website builder
  • Free SSL certificate for secure connections
  • Free custom domain
  • Built-in SEO tools
  • Mobile-responsive, customizable templates 
  • AI tools 
  • eCommerce functionality
  • 24/7 customer support

Ready to get started with Hostinger Website Builder? Check out our guide on how to migrate Google My Business website for a smooth transition process.

2. Wix

Wix Stats:

  • Best for: beginners, those seeking design flexibility
  • Price: starting from $17/month

Wix offers a vast template library suitable for numerous different industries, simplifying the process of finding a website design that aligns with your brand’s aesthetic.

However, once a template is selected, switching to a different one later can be challenging. This “template lock-in” may restrict your ability to adapt the design as your website evolves.

The platform’s drag-and-drop interface makes it simple to customize text, images, and layouts, making it ideal for users without technical expertise. Nonetheless, this simplicity might be limiting if you look for more granular customization options, often available on more advanced platforms.

Wix’s large app marketplace provides numerous third-party applications to enhance your website’s functionality, including options for appointment booking, online forms, and social media integration.

However, using these apps can become costly, as you are often required to update to a paid version of the app to get access to all of the features.

Key Features:

  • Ready-to-use templates
  • Easy to use
  • Wix App Market


  • Limited free plan. The free plan on Wix displays ads and doesn’t allow for a custom domain name connection. Upgrading to a paid plan is necessary for most businesses.
  • Template lock-in. After choosing a template on Wix, it can be challenging to switch to a completely different design later. This can limit flexibility if your business evolves significantly.
  • Additional fees. On top of paying for third-party apps, expect to be charged additional processing fees if you use Wix Payments to manage eCommerce transactions through your website.

3. Squarespace

Squarespace Stats:

  • Best for: design-focused businesses, those comfortable with a steep learning curve
  • Price: starting from $16/month

Similar to Wix, Squarespace is known for its modern website templates and design-centric approach. However, the editing interface can take a lot of work for beginners to learn. The complexity of all the design options and settings can be overwhelming for new users, potentially extending the time it takes to get your website up and running.

The platform is also predominantly geared towards eCommerce. This means that many of the features and integrations are optimized for online stores, which might not meet the needs of users aiming to create a small business website or an agency portfolio, for example.

The SEO features are also quite basic compared to other alternatives to Google Business Profile websites. Those with intensive SEO needs might find themselves constrained by Squarespace, potentially impacting their site’s performance and online visibility in search results.

Key Features:

  • eCommerce support
  • Mobile-responsive templates
  • Built-in SEO tools


  • Steeper learning curve. The platform is less intuitive than some competitors, potentially frustrating for users new to website building.
  • Limited customization. The templates offer limited customization options, which can restrict creative flexibility and functionality.
  • eCommerce focus. The emphasis on eCommerce functionality may not be suitable for users whose primary objective isn’t setting up an online store.

4. Weebly

Weebly Stats:

  • Best for: effortless website creation
  • Price: free, paid plans starting from $10/month

Weebly is another website builder alternative to Google Business sites, known for its ease of use.

It offers a straightforward interface for building basic websites, making it an ideal choice for freelancers and small businesses in a rush. The platform features a simple drag-and-drop interface that requires no previous coding knowledge, helping users get started with a minimal learning curve.

While Weebly enables quick website setup, it’s important to note that the platform comes with a limited set of features, especially for lower-priced plans. This might restrict businesses that need more comprehensive marketing tools or robust app integrations.

Weebly’s templates provide a foundation for building sites, but they offer limited customization options, which might be a constraint for those looking to create a highly personalized website.

Key Features:

  • Simple drag-and-drop builder
  • Free plan available


  • Restricted features. Compared to other builders out there, Weebly has fewer features, which may affect functionality for businesses looking for extensive tools and capabilities.
  • Limited design flexibility. The platform’s templates and customization options are lacking, limiting creative freedom.
  • Scalability concerns. Weebly may not be suitable for handling more complex website requirements or supporting significant business growth.

5. Shopify

Shopify Stats:

  • Best for: businesses focused primarily on online sales
  • Price: starting from $29/month 

Shopify is a platform designed primarily for online stores. It equips businesses with various eCommerce tools and integrations that support all aspects of digital commerce, from product listings and shopping carts to secure payment processing and inventory management.

The platform’s features are tailored to meet the demands of businesses of all sizes, offering scalability from small startups to large enterprises. The platform also has a vast app store that provides various integrations and add-ons, enhancing the functionality of online stores.

However, Shopify’s focus on eCommerce means it may not be well-suited for those who need a simple website without online sales capabilities.

Key Features:

  • Comprehensive eCommerce tools
  • Extensive app store
  • High scalability for business growth


  • eCommerce focus. Shopify is optimized for online sales, which may not appeal to businesses looking for a more comprehensive website-building platform. Users focused on something other than eCommerce might find better value in other less specialized platforms.
  • Higher learning curve. All the features and options available can be daunting for beginners, making the platform more challenging to navigate compared to more intuitive website builders.
  • Transaction fees. Shopify applies transaction fees on sales, which can add up, especially if you are processing a high volume of transactions. These fees vary depending on the plan selected and can impact the overall cost of operating an online store.

6. GoDaddy Website Builder

GoDaddy Website Builder Stats:

  • Best for: beginners seeking an affordable website builder with marketing tools
  • Price: free trial, paid plans starting from $10.99/month

GoDaddy Website Builder is designed with beginners in mind, offering a straightforward interface that simplifies the creation of professional-looking websites.

The platform’s design assistant helps streamline the website setup process by suggesting layouts and content that match your industry and preferences. Although this can speed up the initial design process, it restricts your overall creative control. It’s possible to end up with a less unique website, as customization options are limited compared to more advanced platforms.

While GoDaddy has email marketing and social media management tools and certain SEO capabilities, these features are suitable for beginners only.

That’s because the tools are quite basic and might not offer the depth required to optimize a growing online presence fully. This could hinder efforts to scale and reach a broader target audience as your business grows.

Key Features:

  • AI design assistant
  • Integrated marketing tools
  • Mobile-friendly website design


  • Limited design flexibility. GoDaddy has various modern templates, but the customization options are more restrictive than those found on more advanced platforms. This might limit creative freedom and could be a drawback for those looking to customize their site heavily.
  • Small app marketplace. While there is an app marketplace available, it features fewer options compared to larger platforms, which could limit the extendibility of your website.
  • Focus on GoDaddy services. The strong integration with GoDaddy’s own services can be beneficial if you’re already using these services. However, this might not appeal to users who prefer using different providers or more open ecosystems.


As Google phases out its Business Profile websites, transitioning to a robust alternative helps safeguard your online visibility and empower your business to reach new heights.

When choosing a website builder, the key aspects to consider include ease of use, design flexibility, comprehensive features, and cost-effectiveness. A good builder should cater to both beginners and seasoned users, offering scalable solutions that grow with your business. Additionally, it should optimize for mobile devices and search engines to ensure your site reaches its maximum potential audience.

Hostinger Website Builder is designed with these criteria in mind. It simplifies the website creation process through its user-friendly, drag-and-drop interface, AI tools, and customizable templates.

Whether you’re building a new site or migrating an existing one, Hostinger Website Builder provides all the resources needed for local businesses to create an effective online presence.

Google Business Profile Website Alternative FAQ

Find answers to the most common questions about alternative platforms to build Google Business Profile websites with below.

Can You Have a Google Business Profile Without a Website?

While not mandatory, having a website significantly enhances Google Business Profiles. A website helps you to showcase your business in more detail, build trust with potential customers, and potentially increase sales.

When Is Google Discontinuing Its Google Business Profile Websites?

Google discontinued the creation of new websites through Google Business Profiles in March 2024. Existing sites will continue to function until June 10, 2024. We strongly recommend migrating your own website to a new website platform to ensure a seamless online presence.

Which Is the Best Site Builder for My Local Business?

The ideal website builder to support your Google Business Profile depends on your specific needs and budget. Hostinger Website Builder is an excellent choice for beginners and businesses on a budget due to its user-friendly interface, affordability, and local business-oriented features.

The author

Matleena Salminen

Matleena is a seasoned Content Writer with 5 years of content marketing experience. She has a particular interest in emerging digital marketing trends, website building, and AI. In her free time, Matleena enjoys cups of good coffee, tends to her balcony garden, and studies Japanese. Follow her on LinkedIn