Marketing

20 Best B2B Lead Generation Strategies to Maximize Your Company’s ROI in 2023

In marketing, leads are prospective clients interested in purchasing your product or service. In comparison, lead generation is the process of...

How to Sell a Website for Maximum Profit in 2023

Selling websites is a profitable way to make money online. In fact, a site can be worth 20 to 50 times its monthly net profit. However, without...

Google Web Stories: What They Are + Tips to Make One

Google Web Stories are a visual content format that enables creators to easily make short videos, images, or animations. They are similar to Stories...

How Might a Business Use a Blog: 8 Reasons to Start a Business Blog and Grow Your Company

Blogging has become a standard marketing strategy for businesses since it can help promote your brand effectively. A blog allows customers to find...

Best Black Friday / Cyber Monday Deals for Freelancers and Entrepreneurs for 2023

As Black Friday and Cyber Monday are just around the corner, you are probably looking for the best deals you can get to save money. For every...

Google Analytics 4 Tutorial: Getting Started and Understanding How to Use It

Google Analytics 4 (GA4) is Google’s latest web analytics measurement tool that will replace Universal Analytics on July 1, 2023. Google Analytics 4...

What Is Performance Marketing, How to Measure It + Beginner-Friendly Tips

Although organic marketing strategies like search engine optimization (SEO) and consistently publishing content help increase your online presence and...

How to Get Backlinks for Your Website: 12 Effective Strategies

Knowing how to get backlinks is crucial for your search engine optimization (SEO) efforts. A good backlinking strategy helps improve your site’s...

Google Analytics 4 vs Universal Analytics: Key Changes + Pros and Cons

The new Google Analytics version, called Google Analytics 4 or GA4, has been around for almost two years. However, some website owners might still be...

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