12 Best WordPress Popup Plugins for 2021

12 Best WordPress Popup Plugins for 2021

Having a popup plugin installed on your WordPress site can benefit your conversion rates and email-list building efforts. However, with so many WordPress popup plugins circulating in the market, finding the right one can be challenging.

If you encounter this issue, we’re here to help. This article will explore the top free and premium WordPress popup plugins. We will uncover each of their pros and cons to help narrow down your search for the best WordPress popup plugin to install.

What Is a Popup Plugin and What Is It Used For?

A popup is a small window or image that appears on top of an active web page. It generally has a trigger that controls its appearance ‒ on page load, after scrolling past a specific page section, or upon attempting to leave a web page, to name a few.

WordPress webmasters utilize a popup plugin to ease the popup creation, customization, and integration.

The best WordPress popup plugins come with pre-built popup templates and a popup builder, saving you time and money since you don’t need to design them from scratch.

Popups help turn new visitors into repeat customers. Running popup campaigns may grow your newsletter subscribers with email opt-ins, reduce the cart abandonment rate on the site, and promote ongoing events.

The built-in triggering options also eliminate the need to code, allowing webmasters with different technical knowledge to use this marketing strategy without much effort.

To decide what is the best WordPress popup plugin for your needs, we need to discuss some of its essential characteristics.  

What Should You Look for When Picking a Popup Plugin

While each developer and business owner has different needs, you should consider a couple of factors when choosing the best WordPress popup plugin for your site. 

  • Price. Pick a WordPress popup plugin within your budget. Look out for upsells and hidden fees as some plugins offer certain functions as a paid add-on.
  • Features. Make sure the plugin has everything you need to launch different types of popup campaigns. The popup plugin should also be lightweight enough to avoid slowing down your website without reducing its capabilities.
  • Ease of use. Besides an easy setup process, the plugin should equip you with an easy-to-use popup builder and multiple triggering options to create personalized popup campaigns hassle-free. 
  • Support. A good WordPress popup plugin should have a customer support team ready to solve any technical issues whenever needed. Make sure the support team is reachable through multiple channels as well.
  • Integrations. Verify whether the popup plugin supports integration with popular website platforms and email marketing services for a better workflow.
  • Customizability. You should be able to customize the triggers, campaign type, design, and placement of the popups.

Now that you learned how these plugins could benefit your marketing campaigns, we can help you select the best WordPress popup plugin. 

4 Top Free WordPress Popup Plugins

If this is your first time experimenting with popups, we recommend starting with a free WordPress popup plugin. Once you understand how it works, you can upgrade it or switch to a premium plugin.

Despite being free, the following plugins have all of the essential features to create compelling popup campaigns. Here’s our list of the best free WordPress popup plugins:

  • Sumo ‒ a simple plugin with a basic popup functionality.
  • TrustPulse ‒ implements the “fear of missing out” (FOMO) marketing technique.
  • Icegram ‒ allows advanced customizations via custom HTML, CSS, and JavaScript.
  • Popup Maker ‒ supports integration with popular form builder services.

1. Sumo

Sumo WordPress Popup Plugin

Sumo is a simple yet versatile email marketing and popup plugin for WordPress. This freemium tool includes plenty of features to collect the visitors’ email addresses and build email marketing campaigns.

The opt-in email forms come with customizable designs, allowing you to create personalized marketing approaches.

Sumo can also expand your reachability and increase your conversions by equipping you with social media sharing and visitor-targeting features.

It accommodates an unlimited number of subscribers and lets you send up to 10,000 welcome emails and newsletters per month.

Integrations with popular mailing systems like Mailchimp and AWeber help streamline your workflow.

Besides sending out cart abandonment emails, Sumo provides a discount code generator and analytics tools to monitor your marketing campaigns and boost conversions.

Sumo is available in free and premium versions. Consider getting the latter for $39/month to get the A/B testing feature and remove the Sumo branding from your forms.


  • Ease-of-use
  • Unlimited subscriber allowance
  • Built-in analytics and discount code generator


  • Enforced Sumo branding on the free version

2. TrustPulse

Trust Pulse WordPress Popup Plugin

TrustPulse is an all-in-one solution for your marketing needs developed by the same team behind OptinMonster.

This WordPress popup plugin allows you to work on increasing your conversion and sales rates from the comfort of your WordPress dashboard.

With the real-time event tracking feature, TrustPulse lets you display any action customers made on your site to create a sense of urgency.

Combined with the FOMO notification system, your WordPress website will attract conversions without complications.

Thanks to its smart targeting, TrustPulse is an incredibly efficient popup plugin. By customizing the advanced targeting rules and timing controls, all popups shown on your site aim to generate optimal results.

You can monitor each web page’s conversion rate through actionable analytics.

The plugin’s free version supports WooCommerce integration and is compatible with the membership plugins such as MemberPress.

Consider getting a premium plan, between $5-$39/month, to unlock other smart-targeting features and access priority support.


  • Abundant popup design options
  • Multiple FOMO campaigns
  • Integration with popular website platforms and tools such as Zapier


  • Limited monthly sessions

3. Icegram

Icegram WordPress Popup Plugin

Icegram is one of the best WordPress popup plugins on the market. With an easy setup and a variety of functions, this WordPress plugin helps grow traffic, subscribers, and conversion rate without coding.

Offering four types of opt-in forms, Icegram lets you create, for example, CTA messages and toast notifications.

This popup builder has action bars that are particularly ideal for placing announcements on the header and footer bars of your WordPress site. It helps ensure maximum visibility without damaging the user experience.

The display targeting options make it easy to control each campaign’s appearance. You can set the trigger based on specific pages, posts, categories, and even site visitors using a simple shortcode.

Besides offering multiple popup themes, Icegram also supports custom HTML, CSS, and JavaScript for advanced customization.

Icegram’s unique headline generator comes in handy if you have little to no experience with copywriting.

Icegram is a freemium WordPress plugin. Purchasing the premium version will unlock more opt-in types and features like A/B testing, geo-targeting, and advanced targeting.

Icegram offers two pricing plans, Pro for $97/year and Max for $147/year


  • Mobile-friendly designs
  • Free headline generator
  • No enforced branding


  • Old fashioned templates

4. Popup Maker

Popup Maker WordPress Popup Plugin

Having all the tools you need to create popups, slide-ins, and banners, Popup Maker commits to growing your revenue and email list without hassle.

Besides several types of popups, Popup Maker offers a built-in popup editor that lets you customize your popup designs.

The plugin also supports integration with popular form builder services like WPForms and Ninja Forms

To facilitate your email list building, Popup Maker provides compatibility with email marketing services like HubSpot and Constant Contact. Multiple triggering options and cookie creation events may help to target specific visitors for optimal conversions.

All these features come with the free version of Popup Maker. The premium plans, costing between $87-$247/year, include premium extensions, popup analytics, and WooCommerce integration.


  • Integration with popular form builders and email marketing services
  • Multiple triggering options
  • Built-in popup builder


  • Popup analytics available only on premium plans

Which Free WordPress Popup Plugin We Recommend?

If this is your first time trying out popup campaigns, we recommend going with TrustPulse. The free version comes with plenty of advanced features that other plugins hide behind paywalls.

Upgrading to TrustPulse’s premium plan to increase the monthly session allowance also costs less than its competitors.

Meanwhile, WordPress webmasters who want freedom in customizing their popup forms may find the free version of Icegram better equipped. Adding custom code to the popup campaigns allows for a more personal touch for your audience.

Top 8 Paid WordPress Popup Plugins

Now that you know the best WordPress popup plugins available for free, let’s discuss the premium ones.

Functionality-wise, paid popup plugins for WordPress generally come with more features and better support than the free plugins, making them a great investment in the long run.

Here are our top eight paid popup plugins for WordPress:

  1. Elementor Pro ‒ has a drag-and-drop builder and an extensive template library.
  2. OptinMonster ‒ provides abundant features for efficient lead generation.
  3. Ninja Popups ‒ an all-in-one popup solution with Google Analytics integration.
  4. Bloom ‒ comes with a variety of templates with modern design.
  5. Thrive Leads ‒ offers mobile-specific opt-in templates.
  6. Convert Plus ‒ ensures an excellent user experience thanks to its popup repetition control.
  7. Popup Domination ‒ provides GDPR-compliant popups.
  8. Layered Popups ‒ specializes in multi-layer animated popups.

We will now explore each plugin’s features, pros, and cons to help you find the best WordPress popup plugin for your site.

1. Elementor Pro

Elementor Pro WordPress Popup Plugin

Elementor is a popular WordPress page builder plugin capable of streamlining all sorts of web design processes, including popup creation.

Even though you can download it for free on WordPress, the popup-builder feature comes only with its premium version, Elementor Pro.

The plugin equips you with a drag-and-drop editor, making it an easy-to-use tool for those with limited web design skills.

It also offers multiple popup types, such as slide-ins, fly-ins, and bottom bars. You’re free to create different types of content with them, ranging from simple login forms to upsells.

Elementor Pro ensures that you can display each popup at the right time to the right user by arming you with lead capture and exit intent features.

It also lets you display premium content to visitors who agree to your terms.

All Elementor Pro designs are responsive and cross-site compatible. You get access to over 100 popup templates and widgets as well as entrance and exit animations to boost your site’s engagement.

Other premium features include a theme builder, WooCommerce builder, and one-year support and updates. Elementor Pro ranges between $49-$199/year.


  • A vast collection of popup templates
  • Advanced targeting with multiple conditions and triggers
  • Lots of customization options


  • No A/B testing features

2. OptinMonster

Optin Monster WordPress Popup Plugin

OptinMonster is arguably the best WordPress plugin for lead generation. Equipped with a conversion toolkit and multiple popup form types, you get to drive sales and conversions much faster.

The popup plugin provides a drag-and-drop builder that lets you customize a pre-built template or build a design from scratch.

With the targeting options and segmentation engine, your site gets to display personalized marketing content for both new and returning visitors.

Furthermore, OptinMonster has built-in analytics and A/B testing tools. Knowing each campaign’s performance will make it easier to develop effective lead generation strategies for maximum conversions.

Other useful features include exit-intent technology, geo-targeting, and two-step opt-ins. For advanced features and customizations, OptinMonster supports custom HTML, CSS, and JavaScript.

You can get OptinMonster for free or update to a premium plan, ranging between $9-$49/month, billed annually. All plans integrate with popular email marketing service plugins and come with reporting and access to the OptinMonster University.


  • Multiple triggering options, including inactivity sensor and scroll trigger
  • Advanced targeted campaigns
  • Support dynamic smart content via smart tags


  • Forced OptinMonster branding on the Basic and Plus plans

3. Ninja Popups

Ninja Popups WordPress Popup Plugin

This is another excellent popup plugin for WordPress sites, offering various integrations with popular plugins and many responsive popup themes.

Ninja Popups is a great choice for WordPress webmasters who want to unlock their popup campaigns’ full potential.

Usability-wise, Ninja Popups has an easy-to-use drag-and-drop builder with a collection of free opt-in panels. All popup designs are optimized for search engines, graphics workloads, and faster loading times.

Additionally, the page-level targeting makes it easier to create personalized popups for each page or post on the site.

Membership sites can use this popup plugin to lock exclusive content and encourage subscriptions. It’s also compatible with WooCommerce and WPML, perfect for accommodating online stores and expanding your site’s reach.

Other features include A/B testing and Google Analytics integration. You can access all of them by purchasing the Ninja Popups Regular License for $24 or the Extended License for $155.


  • Social media integrations
  • Unlimited popup allowance
  • Translation-ready


  • No after post opt-in forms

4. Bloom

Bloom WordPress Popup Plugin

Bloom is a WordPress email opt-in plugin known for its modern designs. It offers over 100 pre-built templates and various design capabilities to create compelling popup campaigns.

Six different automated opt-ins with three form orientations and multiple triggering options are available for your needs.

The after-commenting and bottom-of-post triggers are particularly useful for targeting visitors who engage with or show interest in your content.

Besides supporting integration with Mailchimp and AWeber, Bloom also has a page-level targeting functionality that lets you display popups on specific posts or pages of the site.

Bloom’s custom panel allows for easier popup campaign management and monitoring from your WordPress dashboard.

Other useful features include having access to a statistics panel and integrating all your email marketing accounts to combine their subscriber counts.

The premium plan, costing $89/year or $249 as a one-time purchase, lets you unlock Bloom, other Elegant Themes plugins, and website packs by Divi.


  • A wide selection of templates
  • Intuitive, easy-to-use interface
  • Multiple opt-in options


  • It comes as a part of a bundle, can’t be purchased separately

5. Thrive Leads

Thrive Leads WordPress Popup Plugin

Thrive Leads is arguably the best WordPress popup plugin for conversion optimization.

This WordPress lead generation plugin offers everything you need from the get-go ‒ a drag-and-drop editor, advanced targeting options, and reporting, to name a few.

Thrive Leads offers several opt-in forms, including two-step opt-ins, screen filler overlays, and multiple-choice forms.

With the A/B testing and reporting features, it is much easier to find the best opt-in form designs for your WordPress site. 

Having access to Thrive Leads’ template library saves you from building popups from scratch. The editor is code-free and has a mobile mode, meaning that you can display different opt-in looks on mobile devices.

Thrive Leads is part of Thrive Suite, costing $19/month, billed annually. The plan includes access to all Thrive tools, unlimited support, and can accommodate up to 25 websites.


  • Drag-and-drop editor
  • Unlimited lead connection
  • Mobile-specific opt-in forms


  • Not translation-ready

6. Convert Plus

Convert Plus WordPress Popup Plugin

Convert Plus is one of the best WordPress popup plugins for users with limited technical knowledge.

It comes with a real-time live editor, ready-made popup-form templates, and integration with popular email provider plugins.

Besides helping you build an email list, this WordPress popup plugin can detect exit intent and redirect traffic to specific pages or posts.

You may also design popups for locking exclusive content and targeting visitors coming from a particular website.

Multiple opt-ins are available to cater to various marketing needs. All popup templates are conversion-ready, mobile-ready, and customizable.

Convert Plus includes a repetition control that lets you control each popup campaign’s frequency to maintain an excellent user experience. Video popups are also available to provide better user engagement.

Convert Plus’ Regular License costs $23. To unlock Google Analytics integration and more targeting rules, consider getting Convert Pro for $79/year or a one-time payment of $399.


  • Excellent usability
  • Built-in analytics with a real-time graphical overview
  • Integration with contact form plugins


  • Google Analytics integration only available on Convert Pro

7. Popup Domination

Popup Domintion WordPress Popup Plugin

Popup Domination is another excellent WordPress popup plugin with a wide selection of templates, ranging from email popups to on-click popups.

All templates are GDPR-compliant and responsive. You can also create mobile or desktop-only popups to avoid Google’s mobile popup penalty.

To help you make better business decisions, Popup Domination offers built-in analytics and Google Analytics integration. The A/B testing feature is also available to split test your popup campaigns.

All popup designs are customizable and support custom HTML, CSS, and JavaScript for advanced customization.

Building your email list is easy, as Popup Domination supports integration with popular email providers. It’s also compatible with various eCommerce platforms like Shopify, BigCommerce, and Squarespace.

Popup Domination’s plans range between $54-$174/year, depending on the number of popup views. It also offers a 60-day money-back guarantee to ensure customer satisfaction.


  • GDPR-friendly popups
  • Google Analytics integration
  • Mobile and desktop only popups


  • You can’t manage the popups directly on your WordPress dashboard

8. Green Popups

Green Popups WordPress Popup Plugin

Green Popups, formerly known as Layered Popups, specializes in multi-layer animated popups. This WordPress popup plugin has over 150 popup templates and various displaying options to choose from, all of which are guaranteed to attract the visitors’ attention.

The drag-and-drop visual popup editor lets you customize the pre-built designs and make them unique. Split test your popup campaigns using the A/B testing feature and monitor their performance with built-in analytics.

Despite having animation-packed popup designs, Layered Popups ensures a fast page load speed. The plugin also supports Mailchimp, AWeber, and other popular email providers for email list building.

Online store owners can benefit from the plugin’s integration with popular payment gateways like PayPal and Stripe. You can even display payment popups to encourage customers to perform specific actions after making a purchase. 

The price of a Green Popups’ Regular License is $21, while the Extended License costs $105.


  • 150+ popup templates
  • Supports remote use by third-party websites
  • Payment gateway integrations


  • Less triggering options when compared to competitors like OptinMonster

Which Paid WordPress Popup Plugin We Recommend?

In this category, the best WordPress popup plugins compete against each other by offering unique features and conveniences and promising the best value for money.

Like you would do when choosing a free plugin, do your research first to avoid spending money on the wrong paid plugin.

If you want a wide selection of popup templates, consider Elementor Pro. Besides helping you create compelling popups, this WordPress plugin can also simplify the website customization as it’s bundled with a theme builder and over 50 widgets.

Webmasters who prioritize functionality over aesthetics may find OptinMonster the best WordPress popup plugin for their needs.

OptinMonster has various triggering options to improve the lead generation process. Plus, you can implement custom code to add new functions and perform advanced customizations.

Lastly, the Popup Domination WordPress popup plugin may be the perfect solution for your website if you want to appeal to search engines.

Besides having GDPR-compliant popup forms, this plugin also lets you create popups for mobile or desktop environments. 


Once you choose the best WordPress popup plugin for your website, you will be able to create and manage popups campaigns without problems.

Whether you have a small business site or an eCommerce shop, popups are necessary to inform visitors about your newsletter or remind them about purchases they didn’t finalize.

In this article, we presented the best WordPress popup plugins, free and paid, to help you achieve your campaigns’ goals.

With our recommendations and keeping your budget and needs in mind, picking the best tool for your website should be a whole lot easier.

The author

Jordana Alexandrea

Jordana is a Digital Content Writer at Hostinger. With her Information System and website development knowledge, she aims to help aspiring developers and enterpreneurs build their technical skills. During her free time, she travels and dabbles in freestyle writing.