Website Launch Checklist 2021: 10 Things to Do Before Launching Your Website

Creating a website is an excellent way for small businesses to build a strong online presence and establish credibility to attract new customers.

Thankfully, anyone can quickly build a site without having to hire web developers by using a website builder or content management system (CMS).

Starting a site might be easy, but launching a website is another story – there exist some details that can make or break your site’s success.

To help you get ready, we’ve created a checklist with the top ten things to do before you launch a website.

Website Launch Checklist Overview

After making a website, site owners need to ensure that every element of their website is well-executed.

Here’s a checklist of what to prepare before a new site’s launch:

  1. Activate an SSL certificate – this helps protect your visitors’ data such as credit card details from attackers.  
  2. Get a backup solution ready – back up your website regularly to prevent losing site data due to unexpected errors or security breaches. 
  3. Prepare analytics integration – use a website analytics tool like Google Analytics to access essential data on how well your web pages perform and what to improve. 
  4. Check mobile browser compatibility – ensure that your web design is responsive and looks good on any device as it can affect your ranking on search results.
  5. Inspect and fix broken links – utilize tools like Ahrefs’ Broken Links Checker to scan for and fix every broken link on your new website.
  6. Upload your XML sitemap to search engines – help Google index your new pages efficiently by generating a sitemap and submitting it to Google Search Console.
  7. Enhance user experience – to improve user experience, implement practices such as featuring a simple navigation system on your site.
  8. Provide quality content – high-quality site content helps engage visitors and set a site apart from other websites.
  9. Improve website search engine optimization (SEO) – writing meta descriptions and using internal links are a couple of ways to optimize your site for search engines
  10. Promote your website – email marketing and social media promotion are some effective methods to promote a website and reach the right target audience.

Download the PDF for Website Launch here:

Download the PDF for Website Launch Here

Preview of the Website Launch Checklist

Website Launch Checklist PDF cover
Website Launch Checklist PDF first page: top 10 things to do before launching your website

Author
The author

Amanda Belina

Amanda is a Content Writer at Hostinger with an extensive passion for WordPress and digital marketing. She aims to produce content that can help readers further their businesses and careers. In her free time, she loves hiking, reading books, and filling her bullet journal.