Marketing

How to Reduce Bounce Rate?

Are you having a hard time trying to keep visitors from clicking away from your site? We have the ultimate solution for that. In this article, we’ll dish out eight killer tips on how to decrease your site’s bounce rate to the bare minimum. By the end of this article, visitors are guaranteed to come back and stay longer for your quality content.

Ready to get that bread? Let’s jump into it then!

What Is Bounce Rate?

Bounce rate is the percentage of visitors leaving your site after visiting only a single page. Let’s dive a bit deeper.

The two most common factors that increase your bounce rate is the lack of quality content and poor page load time. If visitors don’t find anything useful on your landing page or your site cannot load fast enough for their liking, they will likely bounce.

While this might seem like a common occurrence from the perspective of a visitor, you as a website owner shouldn’t take this lightly. The reason is that the higher your bounce rate is, the lower your SEO rank will be.

How so? In determining the SERP (Search Engine Results Pages) rank, search engines consider the duration per visit to measure whether or not a site has relevant content to a particular keyword. If many visitors immediately bounce back to the SERP page, search engines would assume that your site is not relevant in that matter.

To help evaluate your own site’s performance in this matter, here is the range of bounce rates:

  • 26% – 40% is excellent
  • 41% – 55% is average
  • 56% – 70% is poor
  • > 70% is disappointing

While these ranges serve as a great guideline, they are not applicable to just any website. Take a look at the bounce rate averages for the most common types of websites below:

  • Ecommerce and retail websites (20% – 45%)
  • B2B websites (25% – 55%)
  • Lead generation websites (30% – 55%)
  • Non-ecommerce content websites (35% – 60%)
  • Landing pages (60% – 90%)
  • Dictionary, portal, blog, and news related websites (65% – 90%)

Considering their general function, websites that aim to sell a business (online or otherwise) tend to conform to the lower range of bounce rates. The reason is that visitors usually take a longer time to weigh in the value of what commerce sites offer.

Meanwhile, websites that aim to provide information or serve a short-term purpose like a checkout process, customer support ticket submission, and form submission inevitably have a high bounce rate.

Therefore, each percentage of bounce rate should be treated on a case-by-case basis.

How to Find Your Site’s Bounce Rate?

The easiest and cheapest way to do so is by using Google Analytics. The web analytics tool allows you to analyze your web traffic, including its bounce rate. However, you need to integrate the tool into your site first before you can use it.

Here are the steps of the integration process:

  1. Sign up with Google Analytics
  2. Fill in the required information (account name, website name, website URL, industry category, and reporting time zone)
  3. Accept Google’s terms of service

Once Google Analytics is fully integrated, your site’s bounce rate will show up in your Google Analytics account.

As Google Analytics has expansive features, you can retrieve the bounce rate data from several places:

  • All Pages section from the Behavior menu — discover each page’s bounce rate
  • Channels section from the Acquisition menu — see the bounce rate of each type of traffic
  • Source/Medium section from the Acquisition menu — discover which referral traffic and mediums have the lowest bounce rate
  • Campaigns section from the AdWords submenu — check your AdWords campaign’s bounce rate

Another way to obtain bounce rate data is by using a plugin. If you have a WordPress site, the Google Analytics for WordPress by MonsterInsights plugin can easily do the job for you.

Here’s how you can install the plugin into your WordPress site and check your bounce rate using the MonsterInsights plugin:

  1. Install and activate Google Analytics for WordPress by MonsterInsights plugin via WordPress plugin repository
  2. Navigate to the Insights -> Reports from your WordPress dashboard
  3. The bounce rate is available in the Overview report

There are other plugins that serve a similar purpose. You only need to find the one suitable for your needs and liking.

8 Tips to Decrease Your Site’s Bounce Rate

Once you know the importance of tracking your site’s bounce rate, it’s time for some makeover.

These 8 tips will decrease your site’s bounce rate.

1. Maintain Your Content Quality

The hard cold truth is that your content quality contributes significantly to your site’s bounce rate. Similar to a physical store, even great advertising won’t save the store if it doesn’t have anything good to sell.

Don’t be afraid to experiment with different types of formatting and visualization options. While you still need to focus on producing high-quality content, it doesn’t hurt to make the presentation look appealing as well. Also, try to get a second opinion from other people to eliminate bias on your part.

2. Speed Up Your Site

Did you know that 40% of visitors click away from a site if the loading process takes more than three seconds? For this reason, slow load time is one of the most prominent contributors to a high bounce rate.

Therefore, it’s important to always monitor your site’s speed. The process is quite simple as you can easily use a website speed test tool to do the job for you. Check out this article to help you decide which tool you want to go with.

There are several factors that could affect your page load time. One of them is related to your web hosting. As the quality of hosting provider’s performance contributes to your page load time, you’ll want to choose a hosting provider with a good track record to avoid this problem.

Check out what we at Hostinger currently offer. We provide affordable yet very fast web hosting services for all kinds of websites.

Another potential contributor to this issue is your website theme. While we agree that appearance matters, you shouldn’t neglect the performance aspect.

If you’re looking for a premium-looking WordPress theme with excellent page load time, this article is definitely worth a read.

3. Show Your Brand

No, we don’t encourage you to brag and be obnoxious to your visitors. That’s bad on any account and only further harms your bounce rate. We’re talking about personal branding as one of the most popular marketing methods.

The reason why impression holds a vital role in generating sales and conversions is that it builds trust between the marketer and the customer. By adopting the same concept, your site aims to create a sense of security in that visitors can trust that what you offer to them holds value.

Personal branding can be done in many ways. The most common ones are by showing your stellar sales statistics, milestones, and positive testimonials in your site. Check out this article for six best WordPress review plugins that could help you maintain the review system in your site.

In addition, you can build your brand via social media to create an emotional connection with your audience. To make the process easier, you can integrate your site with social media.

4. Conduct A/B Testing

A/B testing is a great way to find what improvements you can apply to create better site engagement. The type of elements you can test include, but are not limited to call-to-action buttons, logos, banners, ads placements, and page layouts.

Check out this article to know more about the ins and outs of A/B testing.

There are a lot of A/B testing tools you can easily use to do the job for you. If you have a WordPress site, this article provides a list of the best A/B testing tools and plugins for WordPress specifically.

5. Target Leaving Visitors

While some visitors find it annoying, exit-intent strategies have proven to decrease bounce rate amongst other things. True to its name, it launches a call-to-action pop-up to visitors who are about to leave your website.

Using this method, you’re able to not only decrease your site’s bounce rate but also generate sales and conversions. You can check a few of the best exit-intent tools and plugins in this article.

Despite so, you shouldn’t overstuff your site with pop-ups as they will annoy your visitors. Instead, make use of the Read More feature in your blog posts to encourage visitors to explore the website further for more content.

6. Be Aware of Text Formatting

Bad user experience is one of the factors that drive visitors away from your site. Therefore, you want to make sure that your content’s readability is more than sufficient to visitors’ liking.

To improve your site’s user experience, avoid using small and complex fonts as they reduce the content’s readability level. This issue can be avoided easily by using a website theme with an excellent readability score. However, manual customization on an already existing theme will also work just fine if you’re willing to do the work.

Last but not least, don’t forget to do a spell check and proofread the entire article before you post it to spot any typos and incorrect sentence structure. Not only that typos can reduce your credibility, but they also give the impression that you don’t care about your content or site in general.

Luckily for you, there are a lot of grammar checker tools that you can use to improve your writing. Check out this article as we have taken the liberty of selecting seven best ones.

7. Make Your Site Responsive

According to Statista, 52.2% of global website traffic was generated using mobile devices. If your site isn’t built to be mobile-friendly, visitors who access your site via a mobile device won’t have a good time.

Not only that, you’re missing the opportunity to gain traffic from the biggest userbase out there.

To know whether or not your site is mobile-friendly, you can test the site using Google’s Mobile-Friendly Test tool.

8. Always Maintain Great User Experience

The previous points we have discussed lead to great user experience. Once your site achieves responsiveness, we ensure you that high bounce rate will no longer be a problem.

To keep track of your site’s performance, you can always use Google Analytics as a robust yet free tool. Feel free to use niche-based support tools as well to ensure the best possible user experience for your visitors.

Conclusion

Bounce rate is the percentage of visitors who click back to the SERP after visiting only a single web page for a short period. It greatly affects a site’s position in the SERP as having high bounce rate can result in a low SEO rank.

There are several ways to reduce bounce rate:

  1. Maintain the quality of your content
  2. Speed up your site to ensure fast load times
  3. Adopt a personal branding marketing strategy to build an emotional connection and trust with visitors
  4. Conduct A/B testing to find possible improvements for better site engagement
  5. Use exit-intent strategies to prevent visitors from leaving the site prematurely
  6. Keep an eye on text formatting, typos, and sentence structure throughout your articles
  7. Make the site mobile-friendly
  8. Always maintain great user experience

All in all, by giving your visitors a great experience through your site, you’re already halfway to success.

About the author

Jordana Alexandrea

Jordana is Hostinger's Digital Content Writer. She is passionate about content creation, SEO writing, and the growth of information systems. During her free time, she dabbles in freestyle writing and the latest gaming news.

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